A business blog, when done correctly, may help you market your company, attract new clients, and establish yourself as an industry leader. Unfortunately, many companies begin blogging without a clear notion of what to write about or how it will help them market their brand. As a result, business blogging consumes a lot of time and effort without yielding any results.
Follow these seven steps to establish a marketing tool that promotes your brand and builds relationships with clients and colleagues if you have a business blog that isn’t doing its job.
1. Define your target market.
You would never run a magazine ad or a television advertisement without first determining who will see it. In the same way, you should never publish a blog post without first determining who your target audience is.
These readers should be your target clients — the ones who are most likely to be looking for and curious about your company. If you don’t currently have a defined audience, take the time to construct a reader profile based on what you know of your target clients. Include the following information in this profile:
- Who are your readers?
- What they are concerned about
- Their shared passions
- They’re going to ask you a lot of questions. prepare for that.
- Problems that your company can assist them in resolving
Knowing this can help you choose things to write about and establish a blog that your clients will care about.
2. ake an editing schedule.
Predictability appeals to customers, blog readers, and search engines alike. If you start writing, but then don’t post for several weeks, people are less likely to come back and check what else you’ve written. customers are less likely to find you through online search if your website publishes infrequently.
It’s difficult to publish on a regular basis if you’re having trouble coming up with topics to write about or forgetting that you have a blog. create an editorial calendar that lays out a schedule for what you’ll write and when it’ll be published to avoid this.
The quantity and consistency of your posts are more important than their frequency. publishing one well-written, relevant blog article every two weeks can market your business more effectively than publishing low-quality pieces every day or going months without writing.
3. Brainstorm keywords for each post
Your blog entries must include related phrases that clients would type into a search engine if you want them to locate your website when they search online.
Brainstorm these phrases (also known as “long-tail keywords”) before writing each piece so they can be included in your content. for example, if your organization provides accounting services to small and mid-size enterprises, your consumers may search for “small business accounting suggestions.” Aim for one major keyword and two or three secondary keywords that are related to the subject of your article.
4. Make your posts search engine friendly.
Adding signals that inform search engines what your blog post is about (also known as search engine optimization or SEO) involves optimizing your blog posts for internet search. Search engines can direct relevant traffic to your website based on these signals.
Including keywords in the correct places improves the searchability of your blog content. The major keyword you choose should appear in the title of the post, at least one heading, and once or twice in the blog post’s body. secondary keywords should appear in the post’s headings and body.
These keywords should seem as organically as possible when you incorporate them in your content. Avoid putting keywords into sentences where they don’t belong; this is known as “keyword stuffing,” and it tells search engines your site isn’t trustworthy.
Keywords should be used in more places than just the written text. They should also be included in:
- Your post’s URL
- Title of a blog post
- the names of the images
- Descriptions of images
- Content of your post’s meta-description
By optimizing all these sites, you convey different signals to search engines and make it easier for them to direct customers to your blog.
5. Integrate your blog with your other marketing efforts.
Blogging is still a kind of marketing, even if its impact is typically indirect. to have the greatest impact, it should be integrated into your whole marketing strategy.
If you’re running a discount on social media or via email, make sure to mention it on your blog as well. but it in a blog post if your company is mentioned in the media or if you appear in a TV commercial or on a radio show, and offer a link so that visitors may watch such appearances.
If you rebrand your company or redesign your website, your blog should follow suit.
Are you about to launch a product? Write multiple blog entries on similar themes and publish them in the weeks leading up to the launch to raise interest and help clients understand how the new product will benefit them.
6. Network inside your industry
Your blog may help you create your reputation within your business and network, in addition to building relationships with consumers and directing new traffic to your website. The following are some examples of blog postings that can help you build a network:
- Interviews with experts in the field
- Results of consumer surveys
- Links to round-ups that feature your colleagues’ (credited) posts and photographs
- Up-to-date information about industry-wide events
- News stories or topics that are currently trending
- Partnerships with other companies
When you create and publish material that is relevant to your broader sector, other firms are likely to share it as well, creating the potential to build professional partnerships. This expands the reach of your blog, exposing your company to a new audience and increasing the likelihood that you will be discovered by the media.
7. Write with intention and care.
Customers want to know that you are invested in your company. more importantly, people want to know that you are interested in helping them with their issues. This means that your postings should communicate your investment in your company and consumers, regardless of the topic of your business blog.
You demonstrate that you understand your clients’ requirements and problems by planning relevant, helpful content. Well-written blog shows that you respect their time and desire to assist them. Following a routine demonstrates that you are intelligent and attentive. Customers want to see all of these attributes in a business.
A poorly written blog, on the other hand, demonstrates that you are unconcerned about your readers’ time. Posts that don’t meet your clients’ needs demonstrate that you haven’t considered how your company can assist them. Your company will appear chaotic and scattered if you post in a haphazard manner. Poor grammar and editing make you appear unprofessional.
A blog is not required for every business. However, if your company has one, it will be more effective if it is carefully developed and written.
Blogging and Business
While blogging is one way to better market your business, businesses without blogs do well with SEO as well. This is especially true for those that don’t have a log to talk about. Don’t blog, just to blog, but have a way to put more keywords on pages that you don’t otherwise have on your website. This can be a way to attract the SERPS to list your website for certain keywords when done properly.
Call today and let The SEO Chick and her team assist you with getting your website designed as well as seen in the West Michigan area. While we specialize in our hometown area, we also help 100s throughout the US. Local SEO can be done anywhere you are located and we don’t just have to service only the West Michigan area but anywhere that there are local businesses that need proper representation. We also help Ecommerce stores both nationally and worldwide with their online presence and website design. Call today.