SEO Services for West Michigan

According to a recent study*, the price of an iPhone has increased by 81 percent over the years. Since its inception in 2007, the price of an iPhone has increased by 60% in the United States alone, and it has increased by 7.75 percent every year around the world.

The statistics revealed just how pricey the iPhone has grown in comparison to local cost of living increases.

None of this, however, will deter customers from purchasing a new iPhone this year.

Why?

Because people perceive the value as quality and are aware that it comes at a higher cost.

So, what does this have to do with search engine optimization?

When you’re looking for a new SEO partner, you’ll get a lot of different quotations, all of which will range in pricing, strategy, and deliverables.

Although the vetting process can be time-consuming and perplexing at times, it is worthwhile to carefully consider all of your options. Your site’s traffic may decrease if you make the wrong decision. That’s a major setback you probably don’t want to face.

Thankfully, if you make the wrong decision and this is something you can (eventually) overcome. When you think about how much money you’ll lose if you choose the wrong company,  the weight of your decision hits home even more.

If you choose a provider with a higher pricing point, you will pay a lot more upfront. However, just like with the annual iPhone launches, higher-quality and trustworthy outcomes come at a higher price.  There are only a limited amount of spots that SEO companies can maintain properly.  Not to mention if their moral compass is correct, they should only bet taking on one client per industry/area at one time.

Of course, SEO services aren’t the same as upgrading your monitor. In the case of internet marketing, the greater the quality of your SEO services, the more likely you are to see a significant return on your investment and a healthier, more long-term website.

Beware of SEO Companies that Seem “Too Good to be True”

Before I go any further, I want to make it obvious that the last thing I want to do here is criticizing other SEO firms. I’d like to share some of the most common complaints we receive from clients who have previously worked with other agencies.

If an agency provides you with a price that is significantly lower than others you’ve received, they are most certainly outsourcing or automating much of the work. It’s also possible that you’ll be assigned to a manager who manages more than 50 accounts. This allows them to keep costs low, which they pass on to you.

These are the same companies who have a “burn ’em and churn ’em” approach. They don’t anticipate their customers to stay with them for more than, say, six months (which is not long enough to get real results). But they don’t worry about it because they have a massive sales staff that is always bringing in new short-term clients.

That’s fantastic for them, but it’s not so good for you.

Cookie-cutter tactics are frequently used by SEO services to decrease costs. That way, they won’t have to waste time looking up information on your industry, competitors, and current status on the internet. They simply provide ‘X’ amount of deliverables each month and persuade you that it will have a long-term impact on your company.

You might see some ranking improvements initially, but believe me when I say that you’ll be lucky if they last.

An SEO firm that charges a greater fee is more likely to devote more time to research and developing a long-term plan. They’ll also devote time to fine-tuning their plan as the campaign proceeds (which is critically important). Google’s algorithms are updated about 500 times a year. Furthermore, your competitors are executing their own marketing strategies, and new competitors appear every day. You’ll need an SEO partner who can adapt to these changes quickly and effectively.

Getting the Most Out of Your Budget

You want to make sure you’re getting your money’s worth when you devote a significant portion of your marketing budget to SEO. You’ll want to see proof that work is being done and that actual outcomes are being achieved.

I get it!

It’s only normal to want something right away in return for the money we’ve put in. Even if your SEO manager has assured you that rankings take time, many businesses nevertheless require a set of very clear deliverables.

You want to make sure you’re getting your money’s worth when you devote a significant portion of your marketing budget to SEO. You’ll want to see proof that work is being done and that actual outcomes are being achieved.

That is something I understand.

It’s only normal to want something right away in return for the money we’ve put in. Even if your SEO manager has assured you that rankings take time, many businesses nevertheless require a set of very clear deliverables.

This is still important work.

This is the type of performance you expect from your team.