What is the definition of a landing page?
A landing page is a page on a website that has only one goal: to convert visitors into sales, leads, or any other sort of “conversion.” Landing pages frequently include lead forms, phone numbers, and other CTAs (calls to action) that a business may find important to guarantee that a page visitor continues their journey through the conversion funnel.
Landing pages don’t have to be “custom-made” stand-alone pages; in fact, any standard web page may be used as a landing page. However, as you’ll see in this article, setting up a decent landing page is critical to the success of your marketing campaigns. Be sure to have a good understanding of landing pages since it would play an important factor in the design of your new website.
What is the purpose of a landing page?
In brief, a landing page (when properly created) will eliminate potential distractions by removing interactive elements such as menu bars, links, and other similar features found on a website. You’ll be more likely to successfully route each page visitor to where you want them to go – contact form, booking a phone call, etc. – if you remove user distractions. However, any page of your website could be considered a landing page. It is the page that your visitors land on when they are searching for a particular term.
The best landing page practices
So, what is the ideal landing page practice?
1. Select the appropriate headline
High bounce rates on landing pages are not uncommon. This frequently occurs when a page is overly cluttered or when the 
purpose of the page is unclear. Choose a clear headline that your visitors will grasp within seconds of coming to keep your bounce rate as low as possible. The first thing they’ll see is your headline, which should explain the contents of your landing page clearly and swiftly.
2. Choose the appropriate image
When it comes to creating a successful landing page, images are crucial. The goal of your image is to convey emotion; it should convey how your visitor would feel after receiving your offer or service. You should always test your best selections because some images may function better than others.
3. Make sure your written information is easy to understand.
Make sure your landing page doesn’t fail during the first major test. The text on your landing page should be clear and concise, and it should direct your visitor to the CTA you want them to complete. In general, the finest content will talk directly to the visitor, utilizing “you” and “your” throughout to engage them.
4. Make sure you have a clear call to action.
The call to action (CTA) is perhaps the most crucial aspect of your landing page because it is the first thing that visitors will interact with. The CTA button should stand out from the rest of the page, so use a color that contrasts with it. Make it obvious what you want people to do when they come to your site. Use an action term like “Submit,” “Download,” or “Book Now” to clearly communicate what you want visitors to do.
If you’d like to learn more about landing pages or about the landing pages we can create for you, call today! We would be happy to discuss this and anything you have regarding your website design.